• Investing
  • Stock
  • Editor’s Pick
  • Economy
The Significant Deals
Investing

ESPN hopes to reach more casual sports fans with Disney+ integration

by December 5, 2024
written by December 5, 2024

ESPN is coming to Disney+. Now, the sports network wants to make sure Disney+ users come to ESPN.

Walt Disney debuted a dedicated ESPN tile Wednesday on Disney+ for people who subscribe to ESPN+, its sports streaming platform, to watch programming without leaving the Disney+ application. Next fall, when ESPN launches its yet-to-be-named “flagship” service, those subscribers will get full access to all ESPN content through the ESPN tile on Disney+.

Disney is making about 100 live games available to Disney+ members without a corresponding ESPN subscription. Those events will span college football and basketball, the National Basketball Association and WNBA, the National Hockey League, Major League Baseball, tennis, golf, the Little League World Series and UFC, ESPN Chairman Jimmy Pitaro said in an interview.

Next week’s alternate “Simpsons” telecast of the NFL’s “Monday Night Football” game between the Cincinnati Bengals and Dallas Cowboys will also be available to Disney+ subscribers, as well as five NBA Christmas games.

“Now when you subscribe to Disney+, you’ll have access to kids and family, general entertainment if you’re a Hulu subscriber, and sports,” said Pitaro. “Our goal is to serve sports fans anytime, anywhere.”

ESPN will also include some of its studio programming — such as “College Gameday,” “Pardon the Interruption” and certain podcasts that include video — on Disney+ for non-ESPN subscribers. Some ESPN sports-related films and documentaries will also appear on Disney+ married to whatever sports season is active, Pitaro said.

ESPN’s programming will also be integrated within the Disney+ search, similar to Hulu’s integration earlier this year. If a Disney+ subscriber who isn’t an ESPN customer clicks on something that requires an ESPN subscription, the user will be prompted to sign up within the app.

ESPN is also creating two studio shows specifically for Disney+, Pitaro said. The first will be a daily “SportsCenter” just for Disney+ subscribers, which will air live on Disney+ at a set time and then remain on the platform for on-demand viewing.

The second is a women’s sports show that may air weekly or several times a week. Both programs are in development and will be made for a more casual sports fan, said Pitaro.

“Our research shows there’s very little overlap between people watching Disney+ and ESPN linear,” said Pitaro.

Disney+ has a strong female audience that Pitaro hopes will tune into the weekly’s women’s show, which he first alluded to in an interview with CNBC Sport in October.

ESPN+ has about 30,000 live games each year and costs $11.99 per month when purchased separately from Disney+. A Disney+, Hulu and ESPN+ bundle (with ads) costs $16.99 per month.

This post appeared first on NBC NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Tesla, Synopsys among movers in Thursday’s market cap stocks
next post
Elon Musk brings Trump’s ‘government efficiency’ push to Capitol Hill

You may also like

Divided Fed proposes rule to ease capital requirements...

June 26, 2025

Women’s Tennis Association extends media rights deal with...

June 26, 2025

Bumble shares jump 26% as dating company plans...

June 26, 2025

Small-business AI use is lagging, but one firm...

June 25, 2025

Nvidia CEO Huang sells $15 million worth of...

June 25, 2025

How Fanatics is teaching business acumen to pro...

June 24, 2025

Walmart to pay $10 million to settle lawsuit...

June 23, 2025

Apple sued by shareholders who allege it overstated...

June 23, 2025

Tesla agrees to first deal to build China’s...

June 21, 2025

Oil prices rise more than 1% as Israel...

June 20, 2025
Fill Out & Get More Relevant News








    Stay ahead of the market and unlock exclusive trading insights & timely news. We value your privacy - your information is secure, and you can unsubscribe anytime. Gain an edge with hand-picked trading opportunities, stay informed with market-moving updates, and learn from expert tips & strategies.

    Recent Posts

    • Divided Fed proposes rule to ease capital requirements for big Wall Street banks

      June 26, 2025
    • Women’s Tennis Association extends media rights deal with Tennis Channel through 2032

      June 26, 2025
    • Bumble shares jump 26% as dating company plans to axe 30% of workforce

      June 26, 2025
    • Small-business AI use is lagging, but one firm is channeling Sherlock Holmes and knocking out ‘grunt work’

      June 25, 2025

    Categories

    • Economy (245)
    • Editor's Pick (3,646)
    • Investing (534)
    • Stock (6,426)

    Latest News

    • Divided Fed proposes rule to ease capital requirements for big Wall Street banks
    • Women’s Tennis Association extends media rights deal with Tennis Channel through 2032

    Popular News

    • India’s Religare says US businessman makes competing offer for stake
    • Humana third-quarter earnings and revenue top estimates

    About The Significant deals

    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 thesignificantdeals.com | All Rights Reserved

    The Significant Deals
    • Investing
    • Stock
    • Editor’s Pick
    • Economy